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Places I’ve Been

Work Summary

I’m a data-informed marketing strategist with enthusiasm for management and the achievement of measurable results. I have extensive experience in traditional, direct, and digital marketing as in-house marketing staff, as a department leader, and also as an independent marketing consultant. Lead Generation, Operational Efficiency, and ROI campaign analytics are the stuff my dreams are made of.

My unique blend of skills and experience has prepared me to approach new assignments with the necessary skills to produce, yet also the flexibility and humility to work under vastly different circumstances.

In addition to producing and managing the production of marketing materials, I have managed agency relationships with digital, UX, public relations, design, events, and teleprospecting firms to help produce collateral, generate demand, launch products, and improve brand valuation.

My recent work in Marketing Operations management has strengthened my abilities to plan and budget, manage marketing technology strategy, design optimized processes and develop crucial enablement training and documentation.

I am completely at ease with periods of self-directed independent work but also thrive in a cooperative team environment. At heart, I am a presenter and teacher. A storyteller that brings passion and positivity to all projects.

Specialties: Marketing Operations, Planning & Budgeting, Marketing Technology Management, Lead Generation Strategy, Content (Inbound) Marketing, Coordinated Omnichannel Campaigns, Sales and Marketing application integration, Sales and Marketing Department Process management, revision and documentation, Lead Generation and Marketing ROI KPI Reporting and Advanced Analytics, Conference & Trade Show Exhibition Management, Marketing Automation including E-mail Nurture Workflows, Lead Scoring and Lead Assignment.


Director of Marketing Operations

Collibra

January 2022 – December 2023

Joined mid-size software as a service company to raise organizational maturity in Marketing Technology (MarTech), Process Design, Data Management, Budgeting and Annual Planning, Marketing Production, and Go-To-Market Enablement.

Accomplishments Include
  • Evaluating and implementing foundational technology, including campaign orchestration, social media management, and content management system to increase user and leadership satisfaction, access new capabilities, and streamline efficiency.
  • Managing the lifecycle review and renewal or replacement of existing marketing technology, including marketing automation (Marketo), marketing attribution (Bizible), work management (Asana), digital asset management (AEM Assets), customer community management (Influitive), intranet (LumApps), and an array of best-in-breed point solutions to consolidate technology vendors and save over $200K in technology spend.
  • Re-architecting and re-launching asset production, workflow automation, and delivery process using Asana and Adobe Experience Manager, resulting in 175% increased production capacity. Read the Case Study
  • Developing integration practice using Workato and Zapier to connect Sprinklr, Salesforce Sales Cloud, Marketo, Coveo (enterprise search), Bizzabo (event management) and Asana (project management) for improved data quality and unified customer profiles.
  • Building SLA adherence dashboards for production teams across marketing department, including marketing automation, in-house design, web, traditional media, and social media, resulting in an 86% SLA rate, up 11% over goal.
  • Converting Marketing department goal setting and tracking process from spreadsheets and slideshows into OKR system of record using Asana Goals.

Director of Marketing Operations

Trulli Audio

September 2019 – December 2021

Joined startup in the music industry to design, build and run a modern marketing, sales and customer care technology practice.

Accomplishments include:
  • Building foundation for marketing technology management practice
  • Leading implementation, integrations, and ongoing management for the foundational technology
    • Marketing Automation and Email Marketing (Marketo)
    • Customer Relationship Management (Dynamics 365 CRM)
    • Social Media Management, Campaign Planning, Content Marketing, Social Listening and Research, Social Advertising, and Customer Care (Sprinklr)
    • Enterprise Content Management System (Adobe Experience Manager)
    • Web Analytics (Adobe Analytics / Launch)
    • Business Intelligence (Microsoft PowerBI, Magento BI)
    • Data Management Platform (DMP – Adobe Audience Manager)
    • Web Personalization (Adobe Target)
    • Market Research (Qualtrics XM)
    • Enterprise E-commerce (Magento Commerce)
    • Tax collection (Avalara AvaTax)
    • Project Management, Program Management, Portfolio Management (Asana)
  • Established Project Management Office (PMO), foundational operating processes and organizational documentation based on ISO standards using SharePoint.
  • Supported offline marketing initiatives, including large-scale promotional events and sponsorships.

Marketing Operations Manager

UL Solutions

August 2018 – August 2019

Promoted to manage enterprise Marketing Operations stack: includes building and maintaining catalog of all products/vendors/contracts, technology lifecycle management, MarTech planning and budgeting, and organizational enablement via training, documentation, and internal customer support. Responsibilities also included measurement and reporting on department efficiency and effectiveness.


Digital Marketing Manager

UL Solutions

September 2015 – August 2018

Joined the Digital Experience & Design team as a to start a Digital Marketing Center of Excellence (COE). Specifically, take control of website development, organic and paid social media management, SEO and paid search.

Accomplishments include

Led project to take control of existing enterprise website (https://ul.com) in-house from agency management.  Oversaw the research, selection, and implementation of enterprise marketing automation platform for over 200 users (Marketo) and its integration with Microsoft Dynamics (CRM).

Ran project to translate enterprise website into 7 languages, including development of a new workflow for global content review.

Devised and executed SEO strategy including the implementation of enterprise SEO tool (BrightEdge) for 70+ Web Content Owners.

Researched and revamped Digital Advertising strategy including management of a six-figure media (search, display, social and retargeting) budget.

Managed Corporate Marketing social media team of 5, including responsibilities for engagement, listening, content curation, campaign activation and reporting.

Responsible for the implementation of UL’s first enterprise social media management platform (Sprinklr) connecting over 90 social network accounts and governance over 50 users.

Noted subject matter expert speaker at multiple national conferences, including Marketo Engage (San Francisco) and MarTech West (San Jose).


Realogic Analytics

Marketing Manager

February 2007 – August 2015

Built and led internal design and media production team to reduce reliance on expensive external agencies. Provided strategic and tactical guidance to the team. Held accountable for all promotional campaigns, print and digital collateral as well as SEO/SEM strategies. Collaborated with sales and company executives to ensure strategic alignment with company objectives. Delivered department results reports with data visualizations monthly, then presented findings in-person to a C-Level audience.

Accomplishments include

Lead the team responsible for 3 website redesign cycles (https://realogicinc.com), including user experience testing and interaction design, from wire framing through site launch and into ongoing maintenance.

Increased digital marketing lead generation by 150% via HubSpot’s Inbound strategy (yrs 2013 to 2014).